ARR: Annual Recurring Revenue. Revenue, normalized annually, that a company expects to receive from its customers for the provision of products or services.
Big data: Field that treats ways to analyze, systematically extract information from, or otherwise deal with data sets that are too large or complex to be dealt with by traditional data-processing application software.
CAC: Customer Acquisition Cost. Represents the marketing cost divided by the number of new customers won in a given period.
CAS: Consulting and Assessment Services. Business unit responsible for consulting and assessment services.
CCS: Corporate Cloud Solutions. Business unit responsible for providing solutions in private cloud.
Churn: Index representing the rate of customers who cancel or stop consuming products or services in certain periods.
Cross-sell: Sell related or complementary products to a customer.
CSS: Cybersecurity Solutions. Business unit responsible for providing solutions in cybersecurity.
Cybersecurity: Practice that protects computers and servers, mobile devices, electronic systems, networks and data from malicious attacks. It is also called information technology security or electronic information security.
DaaS: Device as a Service. Term used to describe cloud-based software tools used to work with data, such as managing data in a data warehouse or data analytics with business intelligence.
Data Lake: Repository that stores a large and varied volume of data, both structured and unstructured.
DBA: Data Base Administrator. Administrator responsible for managing, installing, setting up, updating and monitoring a database or database systems.
DevOps: Term derived from the union of the words Development and Operations to designate a strategy to increase a company’s capacity of distributing applications and services at high speed and with quality.
Hybrid cloud: Computing environment that combines an on-premises datacenter or private cloud with a public cloud, allowing data and applications to be shared between them.
IaaS: Infrastructure as a Service Cloud. Computing service that delivers critical computing, storage, and networking resources on demand and pay-per-use.
IoT: Internet of Things Process of connecting everyday physical objects to the internet, including common household objects such as light bulbs, medical devices and accessories, smart devices and even smart cities.
LGPD: The General Law on Personal Data Protection.
Machine learning: Discipline that allows computers to learn on their own and perform tasks autonomously with no need to be programmed.
Multi cloud: Approach made up of more than one service and a public or private cloud provider.
NOC: Network Operations Center Structure of specialized professionals that monitor and manage IT events.
NPS: Net Promoter Score. Metric designed to measure customer loyalty levels.
On-premise: software and technology that are located within the physical confines of an enterprise often in the company’s data center as opposed to running remotely on hosted servers or in the cloud
Private cloud: refers to cloud computing services offered over the internet or a private internal network only to selected users and not to the general public. Also called internal or corporate cloud.
Public cloud: computing services offered by third parties to public internet, provided to any user who wants to use or purchase them. Such services can be free or sold on demand, allowing customers to pay only for their consumption of CPU cycles, storage or bandwidth. The main public cloud companies are: Amazon Web Services (AWS), Azure and Google.
PaaS: Platform as a Service. Complete development and deployment environment in the cloud, with features that allow user to deliver everything from simple cloud-based applications to sophisticated cloud-enabled enterprise applications.
PCS: Public Cloud Solutions. Business unit responsible for solutions in public cloud.
Pentest: abbreviation for Penetration Test. It is also known as Intrusion Test, as it performs thorough detection with techniques used by ethical hackers – specialists in information security hired by corporations to perform such tests, without carrying out activities that harm the company or have a criminal effect.
Rule of 40: Metric that measures the performance of a tech company, measuring the trade-off between growth-rate and profitability. As a rule of thumb, the combination of growth rate and profit margin should add up to 40% or more.
SaaS: Software as a Service. Model for software licensing and delivery in which software is licensed by subscription and hosted in the cloud.
SIEM: Security Information and Event Management. Rules-based system responsible for collecting logs, events and data, for detecting suspicious occurrences that could, in any way, jeopardize the security of a company’s data.
TCV: Total Contract Value. Metric that measures how much a contract is worth after its execution, including recurring revenue and fees. The formula is as follows: TCV = (Monthly Recurring Revenue x Contract Term Length) + Setup Fees
Up-sell: Sales technique which, as opposed to cross-sell, involves enticing clients to acquire an upgraded or premium version of a product they originally intended to purchase.
WAF: Web Application Firewall. Firewall which monitors, filters and blocks data packets as they flow to and from a website or web application.
WAN: Wide Area Network. Communication network that covers a large geographic area, such as cities, states and countries. It can be private to connect a company’s headquarters and branches, or public to connect smaller networks.